FREIDA ROTHMAN FALL 2019
An Ode to Creativity
The Fall 2019 campaign for FREIDA ROTHMAN’s Industrial Finish collection was inspired by the bold female creatives in our community. We highlighted designer Freida Rothman, alongside two Brooklyn-based female creatives we admire, to celebrate their craft and expertise as they pioneer innovation in their respective industries. This collection represents modern glamour with personality for the empowered woman.
Concept | Creative Direction | Art Direction | Production | Location Scouting | Casting | Post Production
The Campaign Film.
Art comes to life as geometric shapes are enhanced with glamorous black pavé. Each style embodies the strength, beauty, passion, and creativity of Brooklyn. Mother of Pearl and Green Agate add color and contrast to strong designs.
The Still Lifes.
Finely Crafted Sterling Silver
The Portraits.
FREIDA ROTHMAN
Designer & CEO
Born and raised in Brooklyn, Freida Rothman is inspired by her surroundings. Freida finds beauty in the most surprising places, which she transforms into effortless elegance for the modern woman. Freida is an expert in the art of realizing grit to glamour in every FREIDA ROTHAM piece, as she designs each item to reflect and celebrate the great significance of her home city. Brooklyn symbolizes a second chance for her family decades ago; for Freida, the urban expanse is replete with tradition and heritage.
“I only see the beauty of Brooklyn and love taking all of its grit and making it into something beautiful.”
- FREIDA ROTHMAN
CASSANDRA DOTZEL
Textile Designer & Artist
While family originating from Brooklyn, Cassandra has always felt connected to this eclectic city. Born in Korea, and raised on Long Island, the past five years living in Brooklyn has afforded her many opportunities as an artist. Cassandra began her journey only drawing portraits in mechanical pencil but has grown into a designer who relies on her gut instinct and aspiration to tell a visual story. Painting and drawing have been constants throughout her life, which is why she chose a career in textile design at a wall-covering company based in Industry City, Brooklyn where she is continuing her growth of innovative art in the textile industry.
“I really just love creating. I aspire to visually tell stories, inspired by life, humanity, culture, and the beauty in everything.”
- CASSANDRA DOTZEL
ELISE PACICCO
Dancer
Originally from Charlotte, NC, Elise Pacicco has chosen Brooklyn as her home. Dancing has been a part of her life as long as she can remember, and she has had the opportunity to perform in works of world-renowned choreographers like Bill T. Jones and Paul Taylor. As a contemporary dancer, Elise was a member of Carolyn Dorfman Dance from 2015-2019, where she worked nationally and internationally as a teaching and performance artist, and recently joined the MOMIX Dance Company. Elise’s fluidity tells a story through bold, dramatic movements and illuminating gracefulness.
“Brooklyn is such an awesome mix of the urban and the natural, the gritty and the fresh, the old and the new. All of that juxtaposition really inspires me.”
- ELISE PACICCO
